Purpose
An author’s understanding of his persona, audience, and context will help him determine the appropriate arguments and rhetorical tropes for achieving his persuasive goal. Authors and speakers can use only the arguments and communication skills available to them to convey their purpose. The arguments available for any given topic are specific to that particular rhetorical situation and depend on the relationships between author, audience, context, and purpose. For example, skilful communicators recognize the wisdom of excluding or including certain information in the scope of their argument or adjusting their tone when addressing X audience versus addressing Y audience. To fully realize their stance, authors and speakers must also exercise control over the rhetorical appeals and arrangement natural to their topic. This step is the most observable event in the author’s achievement of rhetorical stance because it is the verbal expression of his position in relation to both audience and topic.
Read more about this topic: Rhetorical Stance
Famous quotes containing the word purpose:
“Along the journey we commonly forget its goal. Almost every vocation is chosen and entered upon as a means to a purpose but is ultimately continued as a final purpose in itself. Forgetting our objectives is the most frequent stupidity in which we indulge ourselves.”
—Friedrich Nietzsche (1844–1900)
“The purpose of population is not ultimately peopling earth. It is to fill heaven.”
—Graham D. Leonard (b. 1921)
“War is an ugly thing, but not the ugliest of things: the decayed and degraded state of moral and patriotic feeling which thinks nothing worth a war, is worse.... A war to protect other human beings against tyrannical injustice; a war to give victory to their own ideas of right and good, and which is their own war, carried on for an honest purpose by their own free choice—is often the means of their regeneration.”
—John Stuart Mill (1806–1873)