Purpose
An author’s understanding of his persona, audience, and context will help him determine the appropriate arguments and rhetorical tropes for achieving his persuasive goal. Authors and speakers can use only the arguments and communication skills available to them to convey their purpose. The arguments available for any given topic are specific to that particular rhetorical situation and depend on the relationships between author, audience, context, and purpose. For example, skilful communicators recognize the wisdom of excluding or including certain information in the scope of their argument or adjusting their tone when addressing X audience versus addressing Y audience. To fully realize their stance, authors and speakers must also exercise control over the rhetorical appeals and arrangement natural to their topic. This step is the most observable event in the author’s achievement of rhetorical stance because it is the verbal expression of his position in relation to both audience and topic.
Read more about this topic: Rhetorical Stance
Famous quotes containing the word purpose:
“A material resurrection seems strange and even absurd except for purposes of punishment, and all punishment which is to revenge rather than correct must be morally wrong, and when the World is at an end, what moral or warning purpose can eternal tortures answer?”
—George Gordon Noel Byron (1788–1824)
“To every thing there is a season, and a time to every purpose under the heaven:
A time to be born, and a time to die; a time to plant, and a time to pluck up that which is planted;”
—Bible: Hebrew Ecclesiastes (l. III, 1–2)
“I want that glib and oily art
To speak and purpose not, since what I well intend,
I’ll do’t before I speak.”
—William Shakespeare (1564–1616)