International Conference On System Sciences Review
A paper delivered in January 2006 to the International Conference on System Sciences which used Review Centre as a case study, suggests that the language and review content on the site is constructed in such a way as to make it reflect that the writers are often knowledgeable about their subject-matter, but still non-professional users of the products.
ReviewCentre has its fair share of advertisements and has so far maintained reviews as its primary focus - this is currently a major cause of debate on competitor sites whose communities do not like the prevalence of advertising.
One area of the site where ReviewCentre does stay ahead of its competitors is 'community' - also, enjoying a strong user base and member interaction is currently growing. Pollach's study suggests that the nature of the genre could be the reasoning for this as users strive to appear professional in their reviews, almost actively discouraging discussion. The differences in the presentation of reviews on Review Centre and the structure of that information in comparison to its competitors have been diminishing and may explain why Review Centre operates as much of a community site than Ciao or Epinions.
However the downside is that the staff at Review Centre do not appear to take negative reviews or their potential effects on businesses very seriously which leaves the system open to abuse.
Read more about this topic: Review Centre
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