Paradoxical Marketing
'In a world where it is expected that all things should be available...less availability' has emerged as a new selling point: 'by engaging in such a restricted anti-marketing ploy the brand has won kudos' - reverse psychology. The result can be 'what the Japanese call a secret brand...no regular retail outlets, no catalog, no web presence apart from a few cryptic mentions...people like it because it's almost impossible to find'.
Read more about this topic: Reverse Psychology
Famous quotes containing the word paradoxical:
“So far as we are human, what we do must be either evil or good: so far as we do evil or good, we are human: and it is better, in a paradoxical way, to do evil than to do nothing: at least we exist.”
—T.S. (Thomas Stearns)