Reverberation (album) - Release, Reception and Aftermath

Release, Reception and Aftermath

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Allmusic
Entertainment Weekly (C−)

"Enlighten Me", released in October 1990, was the only single to be released from Reverberation. The single fared badly on the UK Singles Chart only reaching number ninety-six, although it reached number eight on the Hot Modern Rock Tracks chart in the United States. The album's release followed in December 1990, and Echo & the Bunnymen immediately went on a seventeen-date tour that focused on the United Kingdom and Ireland. The tour received good reviews, with Melody Maker describing the band as "an object lesson in how to survive and prosper". However, the reviews of the album were not as good. Awarding the album two and a half stars out of five, Tim DiGravina, who reviewed the album for Allmusic, said, "Echo & the Bunnymen doesn't exist without the distinctive voice of Ian McCulloch". Although he added that the album would have been a "great debut" had the band decided to record under a different name. Bob Mack, reviewing the album for Entertainment Weekly was more forceful in putting the album down. He described the sound of the album as "hopelessly in thrall to the brand of pale pseudo-psychedelia helped popularise during the past decade". He went on to describe Burke and most of the songs as "nondescript". He finished his review by saying "this is a turkey best left to be gobbled up by the band's relatives, close friends, and diehard fans".

Failing to make the UK Albums Chart, Reverberation was the poorest performing Echo & the Bunnymen album at that time. Echo & the Bunnymen were dropped by WEA Records in early 1991. After touring East Asia, the band launched their own label, Euphoric Records, in October 1991 with the release of their self-produced single "Prove Me Wrong". The release of another single, "Inside Me, Inside You", followed in March 1992. With neither of the singles released on Euphoric reaching the UK Singles Chart, the band undertook an extensive tour of the United States before finally disbanding in early 1993.

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