Recent History
In 1994 Revell-Monogram was purchased by Hallmark Cards as part of its Binney and Smith division (the owners of famous Crayola crayons; see Shope 1994). This relationship lasted for thirteen years. On May 2, 2007, Hobbico Inc. announced it had acquired American Revell-Monogram, LLC, corporate owner of the Revell name (Dodson 2007). The Revell name now stands alone in the company logo - without the Monogram name also present - though Monogram still exists as an important line of models in the Revell stable.
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