Revco - The Revco Marathon

The Revco Marathon

Revco founded and sponsored a very popular marathon in Cleveland, Ohio, which was often referred to among runners as "The Revco" (its full name was "The Revco Cleveland Marathon and 10K"). The first race took place in 1976 (see Factoids), when jogging/running first became a national fitness craze. Famous Olympic athlete Jesse Owens fired the starting gun at the first race, which started at Western Reserve Academy in Hudson, Ohio, wound its way up Rt. 91 north through Twinsburg and Solon, and eventually ended in Cleveland. This particularly grueling course was changed in later years to begin and end at Cleveland State University. Many famous runners participated over the years, as "The Revco" became an Olympic qualifying event. After CVS bought Revco, the race became known as the "CVS Marathon and 10K" before CVS dropped its sponsorship in the early 2000s (decade). The race is now sponsored by Rite Aid.