Reuben Klamer - The Game of Life

The Game of Life

Klamer did not approach Milton Bradley with intent of selling them his idea of a board game. In June 1959, Klamer tried to sell Milton Bradley an art center concept but it was turned down. The president of Milton Bradley, James Shea, Sr. asked Klamer to develop a game in celebration of the 100th anniversary of Milton Bradley Company and he immediately accepted.

After months of development, Klamer created The Game of Life, which later became a family classic board game. Klamer revealed his game for the first time in 1960 at the American International Toy Fair in Milton Bradley's showroom. The Game of Life sold more than 50 million copies.

Klamer had a popular television host for Art Linkletter endorse his game which helped add to its success.

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