Resident Evil 5 - Marketing

Marketing

Capcom revealed a brief trailer for Resident Evil 5 at E3 2007. The full E3 trailer for the game became available on the Xbox Live Marketplace and the PlayStation Network Store on July 26, 2007. The April 2008 issue of Famitsu Wave was bundled with a DVD containing a preview of the game. Takeuchi gave new information on the game and showed new gameplay footage. A new trailer shown at Captivate '08 media summit debuted on Spike TV's show Gametrailers TV, on May 31, 2008, as well as the GameTrailers.com website. A playable demo of the game was released in Japan on December 5, 2008 for the Xbox 360. The demo was later released in North America and Europe for the Xbox 360 on January 26, 2009, and on February 2, 2009 for the PlayStation 3. Microsoft released a limited edition red Xbox 360 Elite console that was sold along with the game. This bundle included a Resident Evil Premium Theme for the Xbox 360 Dashboard and a voucher for Super Street Fighter II Turbo HD Remix over Xbox Live. In the Netherlands the limited edition of the Xbox 360 Elite that was packaged with Resident Evil 5 was black instead of red.