Resident Evil: Apocalypse - Marketing and Release

Marketing and Release

The film was planned for an October 31, 2003 release, although was pushed back to September 10, 2004 due to the 2003 SARS outbreak. In late 2003, a teaser trailer was released titled Regenerate and was directed by Marcus Nispel. The preview was noted for being reminiscent of the Olay product Regenerist advertisements and can be viewed in RealMedia and Windows Media formats. In May 2004 it was revealed the trailer would actually be part of the film. Milla Jovovich's official website later released promotional images that showed Alice in several scenes from the film.

The theatrical trailer was released on Yahoo! Movies on July 7, 2004 and prior to the film's release, two albums for Resident Evil: Apocalypse were released. The first was the soundtrack which was released August 31, 2004 and featured music from the film. The second was the film's score, which was released in late 2004 and was composed by Jeff Danna and performed by the London Philharmonia Orchestra. A day before the film's release, numerous props from the film were auctioned on the website Premiere Props. The film opened at number one in North America on September 10, 2004 and received an estimated $23.7 million on its opening weekend and $129,394,835 worldwide.

A novelization written by Keith R. A. DeCandido was published by Pocket Star on August 31, 2004. The novel is 288 pages long. DeCandido also wrote the novelizations for the first and third films.

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