Relevance - Cognitive Science and Pragmatics

Cognitive Science and Pragmatics

In 1986, Dan Sperber and Deirdre Wilson drew attention to the central importance of relevance decisions in reasoning and communication. They proposed an account of the process of inferring relevant information from any given utterance. To do this work, they used what they called the "Principle of Relevance": namely, the position that any utterance addressed to someone automatically conveys the presumption of its own optimal relevance. The central idea of Sperber and Wilson's theory is that all utterances are encountered in some context, and the correct interpretation of a particular utterance is the one that allows most new implications to be made in that context on the basis of the least amount of information necessary to convey it. For Sperber and Wilson, relevance is conceived as relative or subjective, as it depends upon the state of knowledge of a hearer when they encounter an utterance.

Sperber and Wilson stress that this theory is not intended to account for every intuitive application of the English word "relevance". Relevance, as a technical term, is restricted to relationships between utterances and interpretations, and so the theory cannot account for intuitions such as the one that relevance relationships obtain in problems involving physical objects. If a plumber needs to fix a leaky faucet, for example, some objects and tools are relevant (i.e. a wrench) and others are not (i.e. a waffle iron). And, moreover, the latter seems to be irrelevant in a manner which does not depend upon the plumber's knowledge, or the utterances used to describe the problem.

A theory of relevance that seems to be more readily applicable to such instances of physical problem solving has been suggested by Gorayska and Lindsay in a series of articles published during the 1990s. The key feature of their theory is the idea that relevance is goal-dependent. An item (e.g., an utterance or object) is relevant to a goal if and only if it can be an essential element of some plan capable of achieving the desired goal. This theory embraces both propositional reasoning and the problem-solving activities of people such as plumbers, and defines relevance in such a way that what is relevant is determined by the real world (because what plans will work is a matter of empirical fact) rather than the state of knowledge or belief of a particular problem solver.