In the first quarter of 2009, the second flavour was added to the Juiced Energy series, with the new addition being named Juiced: Berry. Contrary to the yellow colour of Juiced: Tropical, Juiced: Berry has a dark red/purple colour, and its can is the same colour. The flavour consists of strawberry, raspberry and blackcurrant, and again features the "50% juice 100% energy" slogan and contains the same amount of taurine and caffeine as all other the versions.
The slogan behind the Berry flavour is "Relentless Berry, Brave each new dawn."
Marketing for these versions are targeted towards the drinker using the drink to wake up; it was introduced as a market response to a survey in which 97% of people responded that they need energy, but that only 30% buy energy drinks.
In 2011, with the rebanding at the time, it was renamed Devotion. With the release of Apple & Kiwi, Devotion has been renamed "Berry Juiced".
Famous quotes containing the word berry:
“Being a parent is a form of leadership. . . . Parents make a mistake, along with leaders of organizations, when they are unwilling to recognize the power inherent in the positions they occupy and when they are unwilling to use this power. . . . I do not mean a figure who is irrational, autocratic, or sadistic. I mean leaders who have the strength of character to stand up for what they believe.”
—Abraham Zaleznik. In Support of Families, ed. Michael W. Yogman and T. Berry Brazelton, ch. 8 (1986)