In the first quarter of 2009, the second flavour was added to the Juiced Energy series, with the new addition being named Juiced: Berry. Contrary to the yellow colour of Juiced: Tropical, Juiced: Berry has a dark red/purple colour, and its can is the same colour. The flavour consists of strawberry, raspberry and blackcurrant, and again features the "50% juice 100% energy" slogan and contains the same amount of taurine and caffeine as all other the versions.
The slogan behind the Berry flavour is "Relentless Berry, Brave each new dawn."
Marketing for these versions are targeted towards the drinker using the drink to wake up; it was introduced as a market response to a survey in which 97% of people responded that they need energy, but that only 30% buy energy drinks.
In 2011, with the rebanding at the time, it was renamed Devotion. With the release of Apple & Kiwi, Devotion has been renamed "Berry Juiced".
Famous quotes containing the word berry:
“When the water of a place is bad it is safest to drink none that has not been filtered through either the berry of a grape, or else a tub of malt. These are the most reliable filters yet invented.”
—Samuel Butler (18351902)