Reflexive Entertainment is a computer game developer based in Lake Forest, California. The company was founded by Lars Brubaker (and partners) in 1997. Since then they have developed nineteen games independently (for the Windows, Xbox 360 and Mac platforms), published two games, started distribution of downloadable casual games on their online Arcade, created a division of their Arcade entirely devoted to Mac games for Mac users and started hosting ad supported free online web browser games. In 2005, Reflexive's Wik and the Fable of Souls won three awards at the 2005 Independent Games Festival which included Innovation in Visual Art, Innovation in Game Design and the Seumas McNally Award For Independent Game Of The Year. In October 2008, Reflexive Entertainment was officially acquired by Amazon.com. On February 3, 2009, Amazon.com began hosting casual game content for internet download.
On March 31, 2010, Reflexive announced plans to stop selling games through its Game Center Solutions affiliate program in order to focus entirely on game development. In a letter sent to Game Center Solutions affiliates, Reflexive Entertainment CEO Lars Brubaker stated that the Game Center Solutions program would continue its business as usual, which includes web support and payment of referral fees on game sales until June 30.