Examples of Successful Referral Marketing Programs
- Dropbox - In 2009, Dropbox implemented a referral program to encourage their users to tell their friends about Dropbox. Their referral program had a two-sided incentive for sharing: the person who signs up for Dropbox through a referral link gets more space than through a normal sign up, and the referrer gets additional space as well. According to Drew Houston, the Co-founder and CEO of Dropbox, at the Startup Lessons Learnt Conference on 23 April 2010, the referral program was inspired by the Paypal Sign up Bonus program. The referral program permanently increased their signups by 60%. Referrals account for roughly 35% of their daily signups (as of April 2010). In the 30 days before the conference presentation, Dropbox estimated that their users had sent 2.8 million direct referral invites to their friends.
- Okabashi - In March 2011, Okabashi, the largest US manufacturer of sandals and flip-flops, implemented their own customer referral program through ReferralCandy, a customer referral web app by Anafore. According to a case study released, the referral program became one of their top ten drivers of external traffic, boosting sales within a week of implementation. Referred customers also spent 13.2% more on average compared to regular non-referred customers.
Read more about this topic: Referral Marketing
Famous quotes containing the words examples of, examples, successful and/or programs:
“Histories are more full of examples of the fidelity of dogs than of friends.”
—Alexander Pope (1688–1744)
“In the examples that I here bring in of what I have [read], heard, done or said, I have refrained from daring to alter even the smallest and most indifferent circumstances. My conscience falsifies not an iota; for my knowledge I cannot answer.”
—Michel de Montaigne (1533–1592)
“It is not too much to say that next after the passion to learn there is no quality so indispensable to the successful prosecution of science as imagination. Find me a people whose early medicine is not mixed up with magic and incantations, and I will find you a people devoid of all scientific ability.”
—Charles Sanders Peirce (1839–1914)
“Short of a wholesale reform of college athletics—a complete breakdown of the whole system that is now focused on money and power—the women’s programs are just as doomed as the men’s are to move further and further away from the academic mission of their colleges.... We have to decide if that’s the kind of success for women’s sports that we want.”
—Christine H. B. Grant, U.S. university athletic director. As quoted in the Chronicle of Higher Education, p. A42 (May 12, 1993)