Redshift (theory) - Consequences & Industry Commentary

Consequences & Industry Commentary

Papadopoulos argues that while traditional computing markets remain the dominant source of revenue through the late 2000s, a shift to hypergrowth markets will inevitably occur. When that shift occurs, he argues computing (but not computers) will become a utility, and differentiation in the IT market will be based upon a company's ability to deliver computing at massive scale, efficiently and with predictable service levels, much like electricity today.

If computing is to be delivered as a utility, Nicholas Carr suggests Papadopoulos' vision compares with Microsoft researcher Jim Hamilton, who both agree that computing is most efficiently generated in shipping containers. Industry analysts are also beginning to quantify Redshifting and Blueshifting markets. According to International Data Corporation (IDC) vice president Matthew Eastwood, "IDC believes that the IT market is in a period of hyper segmentation... This a class of customers that is Moore's law driven and as price performance gains continue, IDC believes that these organizations will accelerate their consumption of IT infrastructure.”

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