Campaign
The Red Ribbon Express seeks to spread awareness about HIV/AIDS, promote safe sex and reduce discrimination against AIDS victims in India, especially those in rural regions. India has the third largest population of HIV/AIDS victims worldwide (with over 2.4 million people affected in 2007), after South Africa (5.7 million) and Nigeria (2.6 million).
On-platform and off-site communication activities such as exhibits, street plays and demonstrations are used. Treatment and counselling services are also available on the coach.
The projects target audience was broad, including youth groups, women’s groups, student communities, urban slum dwellers and farmers.
In its first phase the train was expected to travel 27,000km, reaching 180 stations and holding programmes in over 50,000 villages. To reach outer districts, buses and bicycles are used.
The Red Ribbon Express, in its second phase, also devotes information to general health, hygiene and communicable diseases such as swine influenza, tuberculosis and reproductive and child health services.
Government has Launched Third Phase of Red Ribbon Express in New Delhi on 12th Jan,Union Health & Family Welfare Minister Ghulam Nabi Azad launched the National AIDS Control Organisation's Red Ribbon Express Phase III
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