Safe Sex = Hot Sex
In an effort to spread its message, Red Hot created a "Safe Sex is Hot Sex" campaign in 1992, consisting of postcards, flyers and posters, taken by famed photographers Steven Meisel and Bruce Weber. Images used include homosexual and heterosexual couples, interracial or not, engaged in intimate, erotic poses.
"Recognizing that traditional health education methods were frequently ineffective, the creators of this poster use the combination of visual and textual messages to normalize and eroticize safe sex. The carefully positioned subjects in the photographs are provocative and instructional--the educational goal is to influence individuals to adopt specific behaviors. The voyeuristic presentation works in conjunction with the message: sex can be enjoyable and safe for homosexual men. "
Also part of the campaign was the creation of several movies. Shot by Lance Acord on 16 MM in black and white, the videos portray young models, scantily clad, frolicking in a bucolic setting. Bennett Miller (director of Capote with Philip Seymour Hoffman) was an assistant on the film.
Read more about this topic: Red Hot Organization
Famous quotes containing the words safe and/or hot:
“Generalization, especially risky generalization, is one of the chief methods by which knowledge proceeds... Safe generalizations are usually rather boring. Delete that “usually rather.” Safe generalizations are quite boring.”
—Joseph Epstein (b. 1937)
“Can fire be carried in the bosom without burning one’s clothes? Or can one walk on hot coals without scorching the feet? So is he who sleeps with his neighbor’s wife; no one who touches her will go unpunished.”
—Bible: Hebrew, Proverbs 6:27-29.