Terroir and Branding
Taste is not considered a merit quality characteristic in Canadian variety registration.
The bread and wheat industry of Canada can mature in a way that honors the terroir of the genetics of the variety and interaction with the land where the grain is grown, just as the wine and grape industry identifies regions and types of grapes. Terroir determines the quality of the product and the price and the idea is spreading into wheat, tea, coffee, cheese and other products.
Farmers can brand their Red Fife to allow the terroir of their variety to be experienced and identified. The wheat will change in baking qualities, protein components and other qualities year to year in the same field.
Red Fife is the first variety and farmer identified wheat sold in Canada.
Read more about this topic: Red Fife Wheat