Recycling Industry - Criticisms and Responses - Public Participation in Recycling Programmes

Public Participation in Recycling Programmes

"Between 1960 and 2000, the world production of plastic resins increased 25-fold, while recovery of the material remained below 5%." Many studies have addressed recycling behaviour and strategies to encourage community involvement in recycling programmes. It has been argued that recycling behaviour is not natural because it requires a focus and appreciation for long term planning, whereas humans have evolved to be sensitive to short term survival goals; and that to overcome this innate predisposition, the best solution would be to use social pressure to compel participation in recycling programmes. However, recent studies have concluded that social pressure is unviable in this context. One reason for this is that social pressure functions well in small group sizes of 50 to 150 individuals (common to nomadic hunter-gatherer peoples) but not in communities numbering in the millions, as we see today. Another reason is that individual recycling does not take place in the public view. In a study done by social psychologist Shawn Burn, it was found that personal contact with individuals within a neighborhood is the most effective way to increase recycling within a community. In his study, he had 10 block leaders talk to their neighbors and convince them to recycle. A comparison group was sent fliers promoting recycling. It was found that the neighbors that were personally contacted by their block leaders recycled much more than the group without personal contact. As a result of this study, Shawn Burn believes that personal contact within a small group of people is an important factor in encouraging recycling. Another study done by Stuart Oskamp examines the effect of neighbors and friends on recycling. It was found in his studies that people who had friends and neighbors that recycled were much more likely to also recycle than those who didn’t have friends and neighbors that recycled.