Ready Steady Go! (or simply RSG!) is one of the UK's first rock/pop music TV programmes. It was conceived by Elkan Allan, head of Rediffusion TV. Allan was assisted by record producer/talent manager Vicki Wickham, who became the producer. It was broadcast from August 1963 until December 1966. It was produced by Associated-Rediffusion the weekday ITV contractor for London, called Rediffusion-London post 1964. The live show was eventually networked nationally.
The show gained its highest ratings on 20 March 1964 when it featured the Beatles being interviewed and performed their songs "It Won't Be Long", "You Can't Do That" and "Can't Buy Me Love" - the last of which was a hit at the time.
RSG! USA! was a Dick Clark production in 1964. A trademark infringement ended the show after six episodes.
Its last episode was transmitted on 23 December 1966.
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“What do we mean by patriotism in the context of our times? I venture to suggest that what we mean is a sense of national responsibility ... a patriotism which is not short, frenzied outbursts of emotion, but the tranquil and steady dedication of a lifetime.”
—Adlai Stevenson (1900–1965)