History
Ready Brek was originally produced by J. Lyons and Co., created from experimentation by Walter Pitts, the Greenford factory manager from the Tea Division of Lyons.
It was launched in 1957 as an instant porridge, then in 1969 as an instant hot cereal. The product is now called a smooth porridge, as porridge is now once again popular. The brand was purchased by Weetabix in June 1990, and it is understandably more popular in autumn and winter. Ready Brek had the slogan Central heating for kids and Get up and Glow, and TV adverts during the 1970s and 1980s showed children walking to school with a dramatic radiant glow. In a survey entitled 'Cereal offenders' by Which?, Ready Brek was found to have the lowest added salt and sugar of all breakfast cereals tested.
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