Pledge
Bush had firmly secured the nomination by the time of the convention, but his advisers still worried about the lack of enthusiasm for Bush in the conservative wing of the Republican Party. Taxes were one issue that, in the words of Bush adviser James Pinkerton, "unified the right and didn't antagonize anybody else." Thus a firm no-new-tax pledge was included in Bush's acceptance speech at the New Orleans convention. The full section of the speech on tax policy was:
| “ | And I'm the one who will not raise taxes. My opponent now says he'll raise them as a last resort, or a third resort. But when a politician talks like that, you know that's one resort he'll be checking into. My opponent won't rule out raising taxes. But I will. And the Congress will push me to raise taxes and I'll say no. And they'll push, and I'll say no, and they'll push again, and I'll say, to them, ‘Read my lips: no new taxes.’ | ” |
The passage was written by leading speechwriter Peggy Noonan, with Jack Kemp having suggested the basic idea. Including the line caused some controversy, as some Bush advisers felt the language was too strong. The most prominent critic was economic adviser Richard Darman, who crossed the phrase out on an initial draft calling it "stupid and dangerous." Darman was one of the architects of Reagan's 1982 tax increase, and expected to have a major policy role in the Bush White House. He felt that such an absolute pledge would handcuff the administration.
Upon the advice of others however, especially Roger Ailes, the line remained in the speech. It was felt the pledge was needed to keep conservative support in a campaign that was trying to be very centrist. It was also hoped it would add an element of toughness to a candidate who was suffering from a perception of being weak and vacillating. At the time Bush was significantly behind Michael Dukakis in the polls, and Darman has argued that the campaign was far more concerned with winning than governing. The phrase, delivered with seemingly great conviction and passion by Bush, became one of the most prominent soundbites played in the media after the speech, as was intended by the campaign team.
Read more about this topic: Read My Lips: No New Taxes
Famous quotes containing the word pledge:
“We should omit a main attraction in these books, if we said nothing of their humor. Of this indispensable pledge of sanity, without some leaven of which the abstruse thinker may justly be suspected of mysticism, fanaticism, or insanity, there is a superabundance in Carlyle.”
—Henry David Thoreau (1817–1862)
“For, truly speaking, whoever provokes me to a good act or thought has given me a pledge of his fidelity to virtue,—he has come under the bonds to adhere to that cause to which we are jointly attached.”
—Ralph Waldo Emerson (1803–1882)
“Taking the pledge will not make bad liquor good, but it will improve it.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)