History
1996 - Efficient Frontiers founded by Beth Goodell and Lynn Carter 1999 - Ron Goodell joins Efficient Frontiers as VP & Chief Customer Relations Officer 2000 - Robert Edmeyer Jr. appointed CEO & Chairman of the Board 2005 - Efficient Frontiers changes name to ReServe Interactive 2005 - ReServe introduces ReServe It/ReQuest It - the consumer-to-business connection enabling guests to make dining reservations or inquire about events from the merchant’s website. 2006 - ReServe Interactive introduces ReServe Anywhere, the web-based version of its software 2007 - ReServe Interactive introduces its web-based Customer Self Service Portal 2007 - ReServe relocates Livermore sales and service offices to accommodate growth 2008 - ReServe launches new brand strategy, including updated look and feel, key messages and customer-facing website 2009 - ReServe Interactive marks 12 consecutive years of growth 2010 - ReServe Interactive launches ReServe University, a subscriber-based, interactive resource providing customers with all of the training and support tools offered by the company 2010 - ReServe Interactive selects Element Payment Systems as its PCI DSS compliant solutions partner 2010 - ReServe Interactive releases ReServe It 2.0 – an enhanced version of its online dining reservation software 2011 - ReServe Interactive launches ReServe Gateway - a robust web services platform that enables enterprise customers to integrate and share operational and financial data stored in their ReServe Interactive software with third-party software applications 2011 - ReServe Interactive launches ReServe Q - a web-based hospitality management tool that enables its customers and partners to leverage reservations, call ahead lists, waitlists and marketing opportunities 2012 - ReServe Interactive announces 15 consecutive years of growth
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