Sponsorship
In 2002, RBC purchased the naming rights for the Entertainment & Sports Arena in Raleigh, N.C., home to the Carolina Hurricanes of the National Hockey League and North Carolina State University basketball. The arena was renamed the RBC Center, with a 20-year lease at a cost of $80 million. In June 2006, the RBC Center was host for the NHL's Stanley Cup Finals, and on June 19, 2006, the Carolina Hurricanes defeated the Edmonton Oilers in the RBC Center to win the Stanley Cup. On March 15, 2012, RBC Center became PNC Arena.
RBC sets aside one percent of its average annual net income before taxes for charitable partnerships via the arms-length RBC Foundation. They are also a major sponsor of numerous events such as the RBC Canadian Open and the Toronto International Film Festival, and are the longest-running Canadian sponsor of the Olympic Games. RBC was the co-presenting sponsor, along with Coca-Cola, of the 2010 Winter Olympics torch relay. They employ dozens of top-tier athletes as part-time spokespeople through the RBC Olympians program.
Starting in 2012, the Royal Bank of Canada will sponsor a second FedEx Cup PGA Tour event, the Heritage Classic golf tournament in Hilton Head Island, South Carolina.
RBC also created and hosts a yearly Canadian Women Entrepreneur Award, which in 2012, started its nominee application process on International Women's Day.
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