Benefits
Describing the decisions made by individuals as rational and utility maximizing may seem to be a tautological explanation of their behavior that provides very little new information. While there may be many reasons for a rational choice theory approach, two are important for the social sciences. First, assuming humans make decisions in a rational, rather than a stochastic manner implies that their behavior can be modeled and thus predictions can be made about future actions. Second, the mathematical formality of rational choice theory models allows social scientists to derive results from their models that may have otherwise not been seen, and submit these theoretical results for empirical verification. Despite these benefits, there is nothing about rational choice theory that tells scholars that they should reject other methods of investigating questions about the economy and society, such as the sociological determination of individual tastes.
Read more about this topic: Rational Choice Theory
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