Production
The film was launched in January 1996 but filming only commenced the following year in January 1997. Despite signing on established cast and crew such as Nagarjuna, Miss Universe pageant winner Sushmita Sen, Girish Karnad and A. R. Rahman, Kunjumon signed debutant Praveen Gandhi to be director. The producer revealed that in the director he saw "a young man who is very talented and full of ideas who was willing to work hard." The period in between was spent with pre-production works with art director Thotta Tharani constructing a huge set in Mahabalipuram with an elaborate bungalow and swimming pool as a part of the heroine's home, as well as a huge five star hotel where the villains lived and a landing area for helicopters.
Furthermore, Tharani created 8 sets for the song "Love Attack" with Nagarjuna and Sushmita dancing alongside 50 other dancers. The song "Mercury Pookkal Model Nilakkal" was picturized in the midst of many small airplanes in Bangalore. The film was shot all over India including locations in Manali, Mumbai, Goa, Ooty, Rajasthan and Delhi, with Kunjumon making a claim during filming stages that the film would become India's most costly production. However, this record was broken when Shankar's Jeans released the very next year.
The film was initially slated to be released on July 31, 1997 but the strikes in the Tamil film industry delayed such plans.
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Famous quotes containing the word production:
“The society based on production is only productive, not creative.”
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—Friedrich Nietzsche (1844–1900)
“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (1900–1980)