Reception
Prior to going on sale in September 2011, Land Rover had 18,000 pre-orders for the Evoque. By July 2012, a year after production began, the company had sold 80,000 units. And soon after, Land Rover revealed that they had sold nearly 90,000 units.
Since its launch the Evoque has received acclaim from the automotive press including several "best of" awards. The popular British car show Top Gear, view the Evoque as the softening of the Land Rover image, though Top Gear were impressed with the Evoque's off road capabilities. Motor Trend contends that the Evoque is the necessary evolution of the Land Rover brand to stay competitive in a more environmentally conscious marketplace.
The Evoque has been awarded several national and international awards including:
- 2012 North American Truck of the Year
- 2012 World Design Car of the Year, part of the World Car of the Year awards
- 2012 Women's Overall World Car of The Year and Women's Top World Luxury Car of the Year
- 2012 Best of the Best/Truck by AutoWeek magazine
- 2012 SUV of the Year by Motor Trend in 2011
- 2011 Auto Express Car of the Year
- 2011 Car of the Year by Top Gear, "SUV of the Year 2011" and "Jeremy's Car of the Year".
- 2010 Best production car by Car Design News in 2010
Criticism has been made of the Evoque's voice interface the entertainment system's touchscreen.
Read more about this topic: Range Rover Evoque
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