Range Rover Evoque - Marketing

Marketing

Land Rover have marketed the Evoque as being more hip, fashionable, and urban-oriented, than their other models. In addition to this, much of the marketing for the Evoque is directed towards urban-consumers. In 2011, Land Rover brought the Evoque to New York City for promotional purposes. They drove numerous models around the city, most notably in Times Square, where a set of television commercials was filmed for the North American market. Land Rover even set many of the Evoques in the center of Times Square for weeks, which attracted much public, and media attention. This helped get the word out for the Evoque. Land Rover has also made many print, online, and radio ads for the Evoque, as well as doing similar publicity stunts in cities such as Shanghai, Dublin, Los Angeles, London, and Paris.

Land Rover has also released a number of apps, for the Apple iOS AppStore pertaining to the Evoque. For example, one is called "Land Rover Range Rover Evoque iConfigurator", which can help buyers customise their own Evoque. Another is an interactive brochure for the Evoque, with which one can learn information, and details about the Evoque, and its variations.