Rambler Tarpon
The Rambler American also served as the basis for the Rambler Tarpon, a sporty 2 plus 2 "youth-oriented" concept car. The semi-boat tail roofed fastback hardtop coupe was developed in 1963 from the tooling that was already set for the 1964 model year Rambler Americans. Shown before the introduction of Ford's compact Falcon-based Mustang, AMC's show car was "an instant success" with 60 percent of surveyed potential buyers stating they would buy one. The Tarpon was aimed at the Plymouth Valiant and anticipated a new market segment that later became known as the pony cars; however, AMC executives introduced the Rambler Marlin, a larger personal luxury car. The automaker waited until the 1968 model year to introduce the Javelin, a small fastback aimed directly at the market segment that was created by the Ford Mustang.
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