Branding, Merchandise, and Licensing
Today, Ralph Lauren Corporation produces clothing, accessories, footwear, fragrances, and furniture all marketed under its portfolio of various brands.
Under the Ralph Lauren umbrella:
- Mens brands: Polo Ralph Lauren, Black Label, Purple Label, RLX (launched in 2008), RRL, Denim & Supply; and there is also Big & Tall, Golf sportswear (launched in 1998), and Tennis sportswear.
- Women's brands: Collection (a high-end line presented on the runway during New York Fashion Week), Black Label, Blue Label (launched in 2002), RLX (launched in 2008), Lauren Ralph Lauren, Denim & Supply; and there is also Golf and Tennis sportswear.
- Rugby Ralph Lauren (for younger consumers)
- Ralph Lauren Childrenswear
- Baby Ralph Lauren
- Ralph Lauren Home (an extensive collection of bedding and bath textiles and other home accessories)
Subsidiary fashion brands of Ralph Lauren Corporation:
- Club Monaco
- Chaps
- American Living
Retired lines:
- Polo Sport
- Polo Denim
- Ralph Lauren Jeans Co.
- Blue Label (mens)
The company also operates the restaurants under the RL branding and under the Rugby Ralph Lauren branding.
Read more about this topic: Ralph Lauren Corporation