Design
Ogle Design claim to have designed the Chopper for Raleigh. They actually only produced concept art for the Raleigh design department headed by Alan Oakley; only the seat and spoke protector were taken up. The final design of the Chopper was submitted by Oakley's department to management and production started in 1968. Raleigh built a copy of the chopper-like Schwinn Sting-Ray they called the Rodeo, which was launched in the United States in 1966. It was not a success, but its design clearly was a forerunner of the Chopper. This lack of success prompted Raleigh to send its chief designer, Alan Oakley, to America to investigate first hand the United States youth market. Oakley saw that a new bike was required, in a very non-Schwinn style. On the flight home Oakley penciled the first outlines of what would become the Chopper onto the back of an airmail envelope.
The popularity of the Chopper also led to a range of smaller bikes following a similar design theme. These included the Raleigh Chipper, Tomahawk, Budgie and Chippy models, aimed at younger riders.
Read more about this topic: Raleigh Chopper
Famous quotes containing the word design:
“Humility is often only the putting on of a submissiveness by which men hope to bring other people to submit to them; it is a more calculated sort of pride, which debases itself with a design of being exalted; and though this vice transform itself into a thousand several shapes, yet the disguise is never more effectual nor more capable of deceiving the world than when concealed under a form of humility.”
—François, Duc De La Rochefoucauld (1613–1680)
“If I commit suicide, it will not be to destroy myself but to put myself back together again. Suicide will be for me only one means of violently reconquering myself, of brutally invading my being, of anticipating the unpredictable approaches of God. By suicide, I reintroduce my design in nature, I shall for the first time give things the shape of my will.”
—Antonin Artaud (1896–1948)
“The reason American cars don’t sell anymore is that they have forgotten how to design the American Dream. What does it matter if you buy a car today or six months from now, because cars are not beautiful. That’s why the American auto industry is in trouble: no design, no desire.”
—Karl Lagerfeld (b. 1938)