Rainer Zitelmann - Zitelmann As PR Consultant and Event Organiser

Zitelmann As PR Consultant and Event Organiser

In the years since 2000, Zitelmann has set up “one of the most successful consultancy firms in financial communications” (source: Fonds & Co, 2/2012). The Immobilien Zeitung, Germany’s leading trade paper for the real estate industry, called him “probably the most high-profile PR adviser in the market” (source: Immobilien-Zeitung, 24/06/2010, p. 5). While remaining a member of the German Liberals (FDP), he pulled out of party politics altogether in the late 1990s. In books such as Die Macht der Positionierung on positioning as marketing strategy, or Kommunikation ist Chefsache on executive communication, he addresses the issue of stereotypical and overly promotional public relations work. His real estate panel “Berliner Immobilienrunde” serves as one of the leading event organisers in the German real estate sector, with more than 250 events (conventions, seminars) hosted since 1998. Over the years, the panel had key notes delivered by around 1000 senior executives of the real estate and financial sectors, politicians (including Renate Künast of the Greens), and representatives of Deutsche Bank, Commerzbank, Hypovereinsbank and private banks such as Lampe, Merck Fink, Hauck & Aufhäuser, Warburg, and Berenberg. Moreover, Zitelmann wrote the book Dare to be Different and Grow Rich (German title: Setz dir größere Ziele), a guide to personal success. An interview with Zitelmann appeared in the daily Berliner Zeitung on 12/05/2012 on page S3.

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