Innovation
Rai #0, along with X-O Manowar, was one of the very first "Zero Issues" comics to be produced and sold through normal direct market channels. While other Valiant comics had received "Zero Issues", they were only available via mail-order with fans having to send in coupons included in the main comics for the issue.
The notion of "Zero Issues" would later be embraced by other comic publishers, most notably DC Comics, who in September 1994, had every one of their main comics publish a "#0 issue" rather than their normal regular issue.
Read more about this topic: Rai Zero
Famous quotes containing the word innovation:
“Both cultures encourage innovation and experimentation, but are likely to reject the innovator if his innovation is not accepted by audiences. High culture experiments that are rejected by audiences in the creator’s lifetime may, however, become classics in another era, whereas popular culture experiments are forgotten if not immediately successful. Even so, in both cultures innovation is rare, although in high culture it is celebrated and in popular culture it is taken for granted.”
—Herbert J. Gans (b. 1927)