Marketing
On January 20, 2011, Bethesda vice president of public relations Pete Hines told VG247 that a demo of the game is not likely, although one was later released on the Xbox Live Marketplace On April 18, 2011 it was revealed that those who pre-ordered the game would receive an automatic upgrade to the Anarchy Edition of the game, which includes four exclusive in-game items. Tim Willits claimed modding tools will be available a couple of days after release, although this proved to be a lie. The game was featured on the fourth season episodes "Problem Dog" and "Hermanos" of Breaking Bad. On September 13, 2011, it was reported that Breaking Bad will be referenced in-game in three specific ways. A viral campaign was released that features Los Angeles Clippers power forward Blake Griffin in which he performs stunts to get himself in the game such as dunking over a tiger to impress the developers.
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