Radio Television of Serbia - Taglines

Taglines

General directors

• 1955–1959: Mirko Tepavac
• 1959–1962: Dušan Popović
• 1962–1972: Zdravko Vuković
• 1972–1985: Milan Vukos
• 1985–1988: Ratomir Vico
• 1989–1991: Dušan Mitević
• 1991–1991: Ratomir Vico
• 1992–1992: Dobrosav Bjeletić
• 1992–1995: Milorad Vučelić
• 1995–2000: Dragoljub Milanović
• 2000–2001: Nenad Ristić
• 2001–2004: Aleksandar Crkvenjakov
• since 2004: Aleksandar Tijanić

In 2000, after the network stopped being Slobodan Milošević's propaganda outlet, the RTS's new slogan and tagline became "/Nova Radio Televizija Srbije/" (New Radio Television of Serbia). This stopped after some time when it was established that RTS is no longer heavily government controlled. In 2005 it introduced the slogan "/Javni medijski servis evropske Srbije/" (The public broadcaster of a European Serbia) in the wake of Serbia's integration into the European community. In late 2007 the network introduced the slogan "/Javni medijski servis Srbije, vaše pravo da znate sve/" (The public broadcaster of Serbia, your right to know everything). In early 2008 private television network B92 made an unsubstantiated allegation that RTS intentionally removed the word "European" from its promos because it was following the politics of the Democratic Party of Serbia which has become less enthusiastic at the prospect of Serbia joining the European Union due to the Kosovo independence issue. In actuality, RTS continues to use both the "/Javni medijski servis Srbije, vaše pravo da znate sve/" slogan and the "/Javni medijski servis evropske Srbije/" slogan, broadcasting them alternatively.

In September 2008, RTS introduced a new slogan to celebrate its 50 years of existence.

2008-2008: Gledaj.Slušaj.Misli. (Watch.Listen.Think.)

since 2007: Radio Televizija Srbije, vaše pravo da znate sve. (Radio Television Serbia, your right to know everything.)

since 2005: Javni medijski servis evropske Srbije. (The public broadcaster of a European Serbia.)

2000–2001: Nova Radio Televizija Srbije. (New Radio Television of Serbia)