History
The station was the brainchild of Sonita Alleyne and was created by Somethin' Else Sound Directions Ltd.. It began broadcasting at 8am, 18 December 2006 with the first track being The Verve’s ‘Bitter Sweet Symphony’. Because of the sales nature of the station, the launch team was bought in drew on the success of shopping television channels and was headed by Director of Programming Marcus Railton, who had previously been responsible for Launch Managing the Sit-Up channels price-drop.tv and Speedauction TV. The station closed down on the 5th October 2007.
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