History
The Rackspace Cloud was originally launched as Mosso LLC on March 4, 2006, a wholly owned subsidiary startup billed as a utility computing offering. As it pre-dated mainstream adoption of cloud computing it was "retooled" and relaunched on February 19, 2008, adopting the tagline "Mosso: The Hosting Cloud". The "Mosso" branding (including the mosso.com domain) was then dropped on June 17, 2009 in favour of "The Rackspace Cloud" branding (including the rackspacecloud.com domain). Since then, customer contracts have been executed with Rackspace US, Inc. d/b/a The Rackspace Cloud rather than with the Mosso LLC subsidiary.
Other companies (such as EMC with its "Decho" subsidiary) also use alternative branding for their cloud computing offerings.
In 2011, the "Rackspace Cloud" brand merged with Rackspace.com. In 2012, Rackspace rebranded as "Rackspace, the open cloud company.".
Read more about this topic: Rackspace Cloud
Famous quotes containing the word history:
“The history of all hitherto existing society is the history of class struggles.”
—Karl Marx (1818–1883)
“The view of Jerusalem is the history of the world; it is more, it is the history of earth and of heaven.”
—Benjamin Disraeli (1804–1881)
“The visual is sorely undervalued in modern scholarship. Art history has attained only a fraction of the conceptual sophistication of literary criticism.... Drunk with self-love, criticism has hugely overestimated the centrality of language to western culture. It has failed to see the electrifying sign language of images.”
—Camille Paglia (b. 1947)