Sponsors
Unable to find one major sponsor for the team after Talkline's withdraw from sponsorship, Jan Lammers started an unusual sponsor programme. Instead of a few major sponsors, he set out to find many minor sponsors. The team sold small square spaces on the car, either in white lettering on a black background or vice versa. This gives the car a chequered appearance with the only other notable colours being red, blue (colours of the Dutch flag) and orange (the colour of the Dutch royal house).
Later on, after the team's success in various events, the cars became more prominently styled with large orange or black and silver colours; however a hint of the chequered sponsorship squares always remains visible.
Shortly before the 2006 FIFA World Cup, Racing For Holland liveried their cars for the 2006 24 Hours of Le Mans in the motif of a soccer ball, having received support from Dutch soccer legend Johan Cruijff. The move was also intended to show their support for the Dutch team.
Read more about this topic: Racing For Holland