Psychology of Smell
Rachel Herz has been conducting research on smell, emotion and cognition since 1990. Her research has shown how odor-evoked memory is emotionally unique compared to other kinds of memory experiences, how emotional associations can change odor perception, and how odors can be conditioned to emotions and subsequently influence motivated behavior. Her work also deals with how language can affect odor perception and her laboratory has empirically demonstrated the first instance of olfactory illusions created by words alone. A third area of her research concerns the role of body-odor and fragrance in heterosexual attraction. Theoretically guided by perspectives from cognitive psychology and evolutionary biology, Rachel uses psychophysical, self-report, cognitive-behavioral and neurological techniques, including functional magnetic resonance imaging (fMRI), to investigate these topics.
Read more about this topic: Rachel Sarah Herz
Famous quotes containing the words psychology of, psychology and/or smell:
“Fundamentally the male artist approximates more to the psychology of woman, who, biologically speaking, is a purely creative being and whose personality has been as mysterious and unfathomable to the man as the artist has been to the average person.”
—Beatrice Hinkle (1874–1953)
“Psychology has nothing to say about what women are really like, what they need and what they want, essentially because psychology does not know.... this failure is not limited to women; rather, the kind of psychology that has addressed itself to how people act and who they are has failed to understand in the first place why people act the way they do, and certainly failed to understand what might make them act differently.”
—Naomi Weisstein, U.S. psychologist, feminist, and author. Psychology Constructs the Female (1969)
“What’s in a name? That which we call a rose
By any other name would smell as sweet.”
—William Shakespeare (1564–1616)