Race Driver: Grid - Development and Marketing

Development and Marketing

Grid uses Codemasters' own Ego engine, an updated version of the Neon engine already being used in their previous release Colin McRae: Dirt. The damage code has been completely rewritten to allow for environments with the potential for persistent damage. Ambisonics was used in the audio engine of the PS3 and Xbox 360 versions.

On 8 May 2008, a demo was released on the PlayStation Store and Xbox Live Marketplace. The following day, a PC version of the demo was released. The demo allows players to try two game modes: racing and drifting. The demo also features a competition challenge, with a BMW 3 series, as a prize, for European-based gamers, and a Ford Mustang for U.S.-based players. The American competition ended at midnight on 25 May 2008, whereas the European competition ended on 31 May 2008, also at midnight. The demo also has two competition tracks available online, and allows up to 12 players to compete online. The demo has been downloaded by over one million people over three platforms.

In 2010, an arcade version of the game was published by Sega.

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