Crossover Books
Quirk specializes in "crossover books" that can be sold outside of book stores. In an interview with The Globe and Mail, David Borgenicht said, "We look for a concept that has a clear core market and, if published and packaged correctly with real, useful, and/or cogent information, has the ability to cross over into non-book stores."
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“Most books belong to the house and street only, and in the fields their leaves feel very thin. They are bare and obvious, and have no halo nor haze about them. Nature lies far and fair behind them all. But this, as it proceeds from, so it addresses, what is deepest and most abiding in man. It belongs to the noontide of the day, the midsummer of the year, and after the snows have melted, and the waters evaporated in the spring, still its truth speaks freshly to our experience.”
—Henry David Thoreau (1817–1862)