Qualitative marketing research is a set of research techniques, used in marketing and the social sciences, in which data is obtained from a relatively small group of respondents and not analyzed with inferential statistics. This differentiates it from quantitative analyzed for statistical significance.
Read more about Qualitative Marketing Research: The Main Types of Qualitative Research Are, Newer Methods, Ethics in Qualitative Marketing Research
Famous quotes containing the words qualitative and/or research:
“You ask: What is it that philosophers have called qualitative states? I answer, only half in jest: As Louis Armstrong is said to have said when asked what jazz is, ‘If you got to ask, you ain’t never gonna get to know.’”
—Ned Block (b. 1942)
“I did my research and decided I just had to live it.”
—Karina O’Malley, U.S. sociologist and educator. As quoted in the Chronicle of Higher Education, p. A5 (September 16, 1992)