Advertising
Pyeonghwa is currently the only company in North Korea to advertise. A series of billboards and TV commercials have been made in an effort to show residents that their country is able to produce products such as motor vehicles. The ads may be aimed primarily at expatriate businesspeople in Pyongyang, but Car and Driver magazine suggests that they are actually propaganda aimed at the local population, to make them believe that their country is economically successful.
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Pyonghwa Motors billboard showing the Hwiparam.
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An advertising board of "Pyeonghwa Motors" in Pyongyang.
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A poster for the PMC Hwiparam (Premio DX II) at a Mekong Auto dealership in Ho Chi Minh City, Vietnam.
Read more about this topic: Pyeonghwa Motors
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