Modern Era
The current era of puzzle contests, in which the contests are conducted almost entirely by mail, began in the early 1970s. A promoter of packaged vacation tours called American Holiday Association (AHA) decided to use a puzzle contest to publicize its holiday packages. The puzzle contest proved so popular, that eventually AHA dropped its vacation business and became exclusively a puzzle contest promoter.
The best-known of the AHA contests was their BINGO format word grid. In the first round the player had to fill in 5 words into the 5x5 grid, meshing with the word BINGO that had already been filled into the left column. Since there were only 2 words in the word list starting with B, only 2 words with I, etc., no real skill was required. The second round was similar, with BINGO filled in the diagonal. Again, there were only 2 words starting with B, only 2 words with I in the second position, and so forth.
At their peak, around 1985-90, the AHA contests drew about 100,000 players in each contest, with a new contest starting every week.
Read more about this topic: Puzzle Contest
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