Purple Prose - Origins

Origins

The term "purple prose" is derived from a reference by the Roman poet Horace (Quintus Horatius Flaccus, 65–8 BC) who wrote in his Ars Poetica (lines 14-21):

Inceptis grauibus plerumque et magna professis
purpureus, late qui splendeat, unus et alter
adsuitur pannus, cum lucus et ara Dianae
et properantis aquae per amoenos ambitus agros
aut flumen Rhenum aut pluuius describitur arcus;
sed nunc non erat his locus. Et fortasse cupressum
scis simulare; quid hoc, si fractis enatat exspes
nauibus, aere dato qui pingitur?
"Your opening shows great promise, and yet flashy
purple patches; as when describing
a sacred grove, or the altar of Diana,
or a stream meandering through fields,
or the river Rhine, or a rainbow;
but this was not the place for them. If you can realistically render
a cypress tree, would you include one when commissioned to paint
a sailor in the midst of a shipwreck?"

Purpureus meant lustrous or dazzling in Horace's Latin.

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