Pure Oil Jobbers Cooperative
The Southeastern Oil Jobbers Cooperative, Inc., began as a result of Unocal's departure from the Southeast. Independent operators wanted a cooperative "of marketers, by marketers, and for marketers," which would let members make decisions on their own. Each member joins by buying a share of stock and paying an initiation fee. Since 1996, the members have received a dividend every year.
The cooperative provides signs and images to member stations for consistent marketing of its products. It has the right to the Pure brand name and Firebird logo for selling Pure and SOJO petroleum products in Florida, Georgia, Alabama, Mississippi, Louisiana, Arkansas, Tennessee, North Carolina, South Carolina, and Virginia. It also has the right to expand the use of the name and trademark anywhere in the United States.
In 2008, the cooperative had changed its name to Pure Oil Jobbers Cooperative and moved its headquarters to Rock Hill.
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