Production
According to the show's producers, the inspiration for Puppy Bowl as Super Bowl counterprogramming came from the popular Yule Log Christmas program.
A veterinarian is on site during the production of Puppy Bowl to ensure animal safety and well-being, and to administer any veterinary medical care which might be needed. Representatives from American Society for the Prevention of Cruelty to Animals, as well as the shelters which lend their animals to the production, are also on site as observers to ensure animal welfare standards are maintained. In 2012, an American Humane Association representative was always on-site to ensure that puppies did not become too aggressive and injure one another.
According to its associate producer, the production takes about 12 hours each day. In 2007, shooting occurred over three days. In 2010, the veterinarian on site said this was spread over three days. Puppies are given a rest period every 30 minutes, due to the heat from the lights. Forty-six puppies were used in 2008, and about 60 puppies in 2010. The 2011 production occurred in the New York City area in the fall of 2010, using 47 puppies, while the 2012 show featured 58 puppies. The 2013 show (filmed at a television studio in west midtown in Manhattan) featured 63 puppies, with 10 on the "field" at one time. Filming occurred over two days.
Puppy Bowl is filmed inside a miniature "stadium" that is 19 feet (5.8 m) long by 10 feet (3.0 m) wide. The show focuses on young puppies, and there is a height and weight limit due to the size limitations of the play area. The various cameras used to tape the show generated about 50 hours of footage in 2011, but more than 90 hours in 2012 (for the 2013 airing). Some cameras are placed inside toys, to give a puppy's-eye view of the action. Roughly 30 staff members are needed to produce the show.
The first five Puppy Bowls were narrated by Harry Kalas, a narrator for NFL Films and longtime play-by-play voice of the Philadelphia Phillies. After Kalas's death, the 2010 edition of the Puppy Bowl was dedicated to him and Jeff Bordner took over his announcing duties. The current Puppy Bowl announcer is Scott Graham, who took over Kalas' NFL Films duties after his death.
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