Pupil Response
Alternatively, a pupilometer is a type of pupil response monitor—a monocular device measuring the amount of dilation of the pupil in response to a visual stimulus.
In ophthalmology, a pupillary response to light is differentiated from a pupillary response to focus (i.e. pupils may constrict on near focus, as with the Argyll Robertson pupil) in the diagnosis of tertiary syphilis. Although a pupillometer can be used, the diagnosis is often made with a penlight & near-point card.
The extent of dilation of the pupil in the eye could be an indicator of interest and attention. Methods of reliable measurement of cognitive load, such as the dilation or constriction of the pupils, are used in marketing research to assess the attractiveness of TV commercials. Dilation of the pupils reflects an increase in mental processes, whether it be attentiveness, or psychomotor responsiveness.
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