History
Pulse and Cocktails was a mail-order service for 30 years, eventually setting up its first shop in Rotherham in 1997. It currently has 24 different branches all of which are in England. The stores are separated in two departments, "Cocktails Adult Store", which sells mostly lingerie, and the "Pulse Sex Shop", which sells mostly sex toys. The company also sells pornographic films. There is a "Try before you buy" policy which allows customers to try out sex toys before they buy them, but this is strictly limited to touching with the hand.
Pulse and Cocktails attempts to market itself in two main ways. It tries to be "upmarket", by making their stores as welcoming as possible, allowing customers to shop in a more comfortable environment. Pulse and Cocktails also try to appeal to customers by building very large stores. The first Pulse and Cocktails store, in Rotherham, covers 7,000 square feet (650 m2) and sells 8,000 different products. The Rotherham branch is said to be the biggest sex shop in Europe, and the second biggest in the world after the Hustler store in California.
The director of Pulse and Cocktails is currently Graham Kidd.
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