Tourism
The natural beauty of Pula's surrounding countryside and turquoise water of the Adriatic have made the city an internationally popular summer vacation destination. The pearl nearby is Brijuni national park visited by numerous world leaders since it was the summer residence of Josip Broz Tito. Roman villas and temples still lie buried among farm fields and along the shoreline of the dozens of surrounding fishing and farming villages. The coastal waters offer beaches, fishing, wreck dives to ancient Roman galleys and World War I warships, cliff diving, and sailing to unspoiled coves and islands large and small.
Pula is the end point of the EuroVelo 9 cycle route that runs from Gdańsk on the Baltic Sea through Poland, the Czech Republic, Austria, Slovenia and Croatia.
It is possible to track dinosaur footprints on the nearby sea shores; certain more important finds have been made at an undisclosed location near Bale.
In 2008 Pula Tourist Board with Parabureau design agency initiated the project of branding the City of Pula. The project won The Rebrand 100 Global Award.
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Famous quotes containing the word tourism:
“In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion.”
—Robert Runcie (b. 1921)