1950s and 1960s
The 1950s mark the introduction of the genre in the island. With the Elvis Presley hype in the USA, some of it reached the island. Puerto Rican Alfred D. Herger started bringing rock acts into the island motivating the local audience to embrace it. This input, and Herger's tutelage, ignited some young artists to start a movement that was labeled as "la nueva ola" (The New Wave). Herger also led several television night shows where he showcased rock music from the island and the USA.
Read more about this topic: Puerto Rican Rock Music